Inspire – Train – Inform
Home Improvement, DIY, Building materials, Furniture and Gardening markets are particularly difficult to monitor. Distribution channels differ, retailers are quite dissimilar, and last but not least, market definitions are not aligned. Thus, an important objective is to bring clarity to the statistics on Home Improvement , DIY and Gardening and to update/educate the audience on new trends.
With all the internal information assets, we provide deeper insight to members and help to get better understanding of the end consumer preferences in our industry.
Equally important is to understand latest trends, since the market is more and more defined by innovative technologies that change the way stakeholders interact, shifts their preferences, and emerge in digitalisation.
HIMA knowledge centre is there to accommodate the members with the most up to date knowledge in the industry.